Dress in style for National Convention in ALA-branded apparel

Posted On: Monday, 31 July 2023

The American Legion Auxiliary National Convention is right around the corner, so we asked National President Vickie Koutz to create a capsule collection from our Lands’ End Business ALA storefront for all your convention wardrobe needs. This collection has everything from a 3-in-1 coat to a classic polo shirt, so you’ll be cozy inside and outside of the convention hall.

Lands’ End Business is your one-stop shop for high quality clothing and merchandise that can be customized with the ALA logo. You can also get apparel and accessories with the ALA Foundation logo. Everything in the custom ALA/ALAF storefront is made to last and designed to keep you comfortable and looking your best.

Without further ado, let’s explore style and versatility with Vickie’s National Convention capsule collection. This collection marries simplicity and sophistication to bring you garments that offer enduring elegance and limitless creative potential. 

​Women's Custom Embroidered 3-in-1 Squall Jacket
The Squall 3-in-1 brings you one jacket that works all year. The waterproof and windproof shell fabric handles rainy days in milder weather, which will be perfect for Charlotte. And the soft yet durable removable ThermaCheck 200 fleece offers lightweight warmth. Then when the temperature really drops, just put the two together, zip up and you’re ready for winter’s worst. Best of all, Lands’ End Business can custom-embroider both the shell and the liner, so the ALA logo is always visible. 

Women's Supima Micro Modal Three Quarter Sleeve Split Neck Tunic
A blend of smooth rayon and Supima®, the finest cotton grown in the USA, makes this tunic incredibly soft and easy to care for too. Understated details like a split neck and shirred shoulders create a versatile look that dresses up or down while always staying comfortable and in style. This versatile top also provides the perfect background for the ALA logo. From unit meetings to photo ops at convention, you will be in style. 

Women's Cotton Polyester Three Quarter Sleeve Button Hem Top 
This simple layering piece is dressed up with a pretty, side-button detail while three-quarter sleeves provide all-season versatility and more coverage than a short sleeve top. The smooth, comfortable fabric also provides a beautiful background for your embroidered logo. Perfect for all weather, the button hem top is a great addition to everyone’s wardrobe. 

Women's Cotton Modal Three Quarter Sleeve Novelty Stitch Trim Cardigan
There’s so much to love about this cardigan: an easy-layering silhouette, no-button styling, and novelty stitch trim. And, thanks to its super-smooth blended yarns, it will keep its shape and color wash after wash. A perfect addition to any convention bag, this cardigan will keep the chill of the air conditioning away, all while showcasing your ALA support. 

Men’s and Women’s Custom Embroidered Logo Short Sleeve Solid Active Polo Shirt
This lightweight and drapey polo is another example of the perfect all occasion top for women and men. The moisture wicking will also help keep you cool and dry in the warm Charlotte air. And construction details like the no-curl collar along with taped neck and shoulder seams ensure long-lasting quality. With numerous color options available, you will look sharp representing the ALA all year long. 

Unisex Rapid Dry Quarter Zip Pullover
Lands’ End Business designed this quarter-zip pullover with on-the-job performance in mind. It’s made with their most advanced moisture-wicking fabric which also stretches to move with you. The comfy collar features a chin guard at the top of the zipper to prevent chafing. This quarter zip also provides UPF 50 for UV protection so you will be protected and cool in the Charlotte sun. 
Men's Custom Embroidered Waterproof Rain Jacket
This lightweight jacket really puts the “proof” in “waterproof” thanks to a high-tech, 2.5 layer shell. The first layer blocks wind and repels rain, and the second is sealed for total waterproofing. The interior half layer is a breathable, printed membrane that actually wicks moisture to keep you comfortable when the weather is warm as well as wet. And, underarm zippers add ventilation where you need it most. Adjustable hood with cordlock/bungee keeps your noggin dry. Lands’ End Business has added plenty of pockets, too. Add the ALA embroidered logo with Thermoseal for the perfect finishing touch. 
Shop these looks and more on the Lands' End Business ALA storefront. 

We’re looking forward to seeing you in style in Charlotte! 

ALA Mission

In the spirit of Service, Not Self, the mission of the American Legion Auxiliary is to support The American Legion and to honor the sacrifice of those who serve by enhancing the lives of our veterans, military, and their families, both at home and abroad. For God and Country, we advocate for veterans, educate our citizens, mentor youth, and promote patriotism, good citizenship, peace and security.