The American Legion Auxiliary National Headquarters is thrilled to announce a new partnership with SmileAssociate, giving members, supporters, and friends an easy way to make a difference with every Amazon purchase. By simply starting your shopping at the ALA’s SmileAssociate page via www.smileassociate.com/alahq, you can help raise funds for the Spirit of Youth Scholarship Fund — at no additional cost to you.
 
This initiative also aligns directly with National President Pam Ray’s fundraising focus, which centers on the Spirit of Youth Scholarship Fund. By engaging members across the country to participate in this simple, everyday giving opportunity, the ALA can expand scholarship support while uniting behind Ray’s vision of empowering youth through education.
 
The Spirit of Youth Scholarship Fund provides essential financial support to young people who demonstrate strong academic achievement, community service, and a commitment to leadership. These scholarships open doors for students to pursue higher education, equipping them to become leaders in their communities and beyond. 
 
Another benefit of SmileAssociate is its transparency and ease of use. Nonprofits receive quarterly donations with full performance reports, ensuring every contribution is tracked. Donations are generated 24/7, 365 days a year, creating a steady stream of support that grows as more ALA members participate.
 
This program will feel familiar to those who used AmazonSmile, but it comes with significant improvements. Through this program, every eligible purchase generates a 1.5% donation to the ALA, tripling the impact of AmazonSmile’s 0.5% return. There is no alternate login or separate portal — just click, shop, and give automatically.
 
Other organizations are already seeing success with SmileAssociate. For example, PETA created a highly specific vegan, cruelty-free store experience for its supporters, while Breast Cancer Ireland launched a simple branded shopping site that generates ongoing contributions. These examples showcase the program’s flexibility and potential, and what we — as Auxiliary members — can achieve together.
 
By joining forces with SmileAssociate, the ALA is embracing an innovative, accessible way to strengthen its mission. Every Amazon purchase you make through www.smileassociate.com/alahq directly supports scholarships for deserving young leaders. For even more convenience, scan the QR code to download the Amazon app and start shopping with just a tap.