Public Relations Program Engagement Plan

Get Involved

Purpose: The purpose of the Public Relations Committee is to establish and maintain a positive public image of the organization by encouraging ALA members to be visible in their communities through branding and informing the public about the mission of the organization. Standing Rules #6, National Committees – Member/Organizational Support 

Spread the word about the American Legion Auxiliary: A Community of Volunteers Serving Veterans, Military, and their Families.

• Maintain a social media account(s) for departments, divisions, and units.
• Build relationships with local media.
• Send press releases and letters to the editor to local media.
• Contact your local government for proclamations.
• Have an elevator speech.
• Familiarize yourself with the PR Toolkit.
• Take the ALA Academy courses related to PR:
  • ALA Branding and Why it Matters to Me!
  • Using Social Media to Your Unit's Advantage

Encourage ALA members to be visible in their communities through valuable, distinct branding.

• Wear branded clothing, pins, etc., at events.
• Have visible branding at booths, tables, etc.
• Have American Legion Family brochures available at events (order through your ALA department office).

Share the latest news from ALA volunteer national leadership and ALA National Headquarters. 

• Distribute newsletters at all levels of the organization.
• Conduct video conferences (Zoom, etc.) with members.
• Inform members of national publications such as Auxiliary magazine, ALA blog, ALA eNews, ALA social media, etc.

Deadlines/Important Dates

• Department Chairman Report due to National Committee: May 15
• Department, Unit, and Member Award Nomination Forms Completed and Submitted: June 1